Event Support Scheme 2025

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IOB BID’s Event Support Scheme is designed to boost the number, quality and economic impact of events and festivals in the town. The scheme aims to:

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• Encourage more year-round activity, especially during quieter months.

• Increase footfall and dwell time in the town centre.

• Drive additional spend with local businesses.

• Support event organisers to trial, grow or enhance events that benefit the Island.

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This initiative is one way IOB BID reinvests levy income directly into the local economy, by supporting activity that attracts people and strengthens the town’s reputation as a place to visit, stay and spend.

 

What We’re Looking to Support

 

Applications should demonstrate a clear link to at least one of the following goals:

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• Growing existing events: either in scale, duration or visitor engagement.

• Launching new events that serve a local audience or attract visitors.

• Increasing attendance or participation, including overnight stays.

• Improving the quality or professionalism of event delivery.

• Widening the appeal or marketing reach of an event.

 

Who Can Apply?

The scheme is open to:

• Local businesses, groups and voluntary organisations.

• Event organisers and producers.

• Community trusts, social enterprises or clubs.

• Individuals or collectives with a viable event plan.

 

To be eligible, the event must take place within the IOB BID area or demonstrate a direct and measurable benefit to businesses within it. Events taking place across multiple areas may still qualify if the BID-funded element supports activity within the town centre.